When I first heard that Benefit were launching a new mascara, my first thought was ‘But, why?!’ They’re Real is such a iconic mascara now, so how could anything be better? Well, the lovely people at Benefit thought They’re Real needed a pretty little sister! While They’re Real is all about the drama and perfect for lashings of volume on nights out, Rollerlash is a super girly, lighter formula promising a 12 hour curl.
There has been so much hype about this newest launch over the past few weeks and I can confirm it’s all true! I’ve been using Rollerlash since mid December now and it has fast become my only mascara of choice.
As the name implies, Rollerlash is built on the concept of hair rollers. But what sets it apart from the crowd is the ‘Hook ‘n’ Roll’ technology – tiny little clips on the brush that grab, separate and lift for a beautiful curl. And wow what a curl! Upon application, my lashes actually hit my brow bone and my eyes instantly look wide open. It’s long lasting too which is always a plus. And, much much easier to remove than They’re Real!
So it’s official, I’m ‘hooked’!
Top line showing Rollerlash on one eye & bottom line showing the full effect!
Rollerlash hits Benefit counters later on this month priced at €26. But, if you absolutely can’t wait until then, pick up a copy of Elle Magazine who currently have a FREE travel size sample inside!
Have you already tried Rollerlash? Do you love it too? Let us know in the comments below or on Facebook 🙂